TV when it's on. Art when it's off.
Designed to look like a frame
More than a TV, The Frame with its elegant and modern design blends seamlessly into your decor.
Customise to your style
The Frame offers a choice of customisable bezels in a variety of colours. Pick the ideal colour to match your space — attach the bezel magnetically onto your Frame.
Beautify your space with a personalised gallery
Experience the modern way to display your own personal art collection, from classic masterpieces to your favourite personal moments. An elegant complement to your home, The Frame is an amazing TV when turned on and a work of art when turned off.
Bringing world-class galleries to you
Bring world-class museums and galleries into your home with the Art Store. Discover the amazing collection of artworks and photographs, spanning the classics to the contemporary. Choose to buy individual pieces or get unlimited access to the library through monthly subscriptions.
World's Largest Art Collection on TV
Try it for 3 months, on us
Get a free 3-month subscription to the Art Store when you purchase The Frame TV.
*Terms and conditions apply.
Enjoy art curated for you
The Frame learns what you like and automatically recommends artworks you’d love to see. It also keeps you up to date with new and popular artworks or artists available on the Art Store.
See the world in QLED Technology
100% Real Colour with Quantum Dot Technology
Quantum Dot Technology delivers our finest picture ever. With 100% Real Colour, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness
The right colour tone for every scene
Dual LED backlighting technology adjusts the colour tone to suit the mood of your content so you can watch it the way it was meant to be seen.
Hangs like a real frame
No Gap Wall-Mount
Installing The Frame is simple and quick, and it hangs flush to the wall, just like a real piece of art. Gorgeous from all sides, it fits perfectly in your space.
*Measured from rear end of the TV, the gap may differ based on the installation and wall type. **A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly. ***The actual angle when tilting may vary by product size.
Keeps the view clean
One Invisible Connection
A beautiful design to keep the focus on The Frame. A single cable running from the back of the TV into your One Connect Box allows you to connect your compatible devices without messy or tangled wires around the TV.
Belongs anywhere in the room
Think beyond the walls. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.
Collect your favourites
Create your own personalised gallery using your favourite art pieces in your living room. Select and mark the pieces you like so you can easily access them all in one place.
Frame your most-loved moments
You can easily upload and exhibit your own photographs — or a new family portrait on The Frame via your phone using the SmartThings app or a USB flash drive.
Add artistic filters to your photos
Transform your photos into masterpieces. Choose from six filters to add that bit of personal flair so they look even better on your wall.
Your art, your way
Now there are more ways to customise The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.
Beyond the black screen
Watch your TV virtually disappear, blending into the walls of your home. Magic Screen+ not only displays useful information such as date and time; it can also mimic the wall behind it or turn the screen into a meaningful display of artwork, photos or other visuals.
Surroundings change, picture stays perfect
The TV actively adapts to the viewing environment and lighting conditions around it by automatically adjusting the brightness. Experience amazing picture, no matter what time of day or content you’re watching.
*Performance may vary depending on ambient brightness level.
Catch every word without distractions
Active Voice Amplifier (AVA)
Background noise from your home can disturb your viewing experience. AVA amplifies the voices in the scene so the dialogue is delivered clearly. Watch TV without losing track of the conversation.
Rethink what a Smart TV can do
Smart TV Powered by TIZEN
Simpler and smarter than ever. Enjoy content from your mobile on the TV, control your TV with just your voice, and dive into a world of content with just a click. The Frame is loaded with ways to give you a simpler, more fun viewing experience.
Just tap to mirror
Mirroring movies or music from your smartphone to The Frame is as simple as a tap. When you tap The Frame with your smartphone, The Frame senses the tap and mirrors automatically. So it's quick and easy to continue enjoying your favourite content on the big screen.
See multiple content at the same time
Take your mobile experience to the big screen by mirroring your phone on your TV. Multi View allows you to simultaneously play your favourite TV programme alongside your mobile content so you don’t miss any action.
Get what you want just by speaking up
Bixby Voice Assistant
Everything is so much easier with voice control. Now you can quickly access your favorite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want.
Powerfully integrated, simple to use
One Remote Control / SmartThings App / Smart Hub
The Frame makes your digital life a breeze. One Remote Control and the SmartThings App let you effortlessly access and control your connected devices. You can also use Smart Hub to easily search for content, browse the web, and explore awesome apps.
Works with AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone and iPad on your Samsung TV.
*This service may not be available at the time of purchase of this product and the availability may vary by region. **Availability of the features and Graphic User Interface (GUI) may vary by region. Check before use. ***AirPlay 2 is a trademark of Apple Inc., registered in the U.S. and other countries.