Designed for every place, at every moment, from every angle
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, left to right, and can decorate just about anywhere you put it. Let The Serif elevate the ambience of your space.
See the world in QLED Technology
100% Real Colour & HDR 10+
Quantum Dot Technology delivers our finest picture ever. With 100% Real Colour, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness. The dynamic tone mapping of HDR10+ further creates deeper blacks, more vibrant imagery, and detail that always shines through.
Timeless design, versatile display
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that fits perfectly with its stylish frame. It looks good in small spaces too, and the option to remove the stand makes it all the more versatile. Move it around as you please.
A sure eye-catcher
'I' Shaped Design
The capital ‘I’ presents a bold look that’s captivating from all angles . The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can be. Get the ‘I’ to claim the scene.
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, power up, and you're good to go.
Say goodbye to messy cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy has never looked so good.
Beyond the black screen
Magic Screen+ on The Serif serves up beautiful images and useful information with a wide range of choices and settings that make it simple to transform your TV screen and use it in new ways.
The Serif exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, The Serif’s Magic Screen+ features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabric—and with various colour options to match your mood.
Enjoy every moment with The Serif
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, sharing pictures you took with your loved ones and so much more--The Serif gives you a range of choices and settings that transform your TV to match your lifestyle.
Set the mood with your voice
Bixby Voice Assistant
Everything is so much easier with voice control. Now you can quickly access your favorite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want.
All your favourite content in one place
Samsung Smart Hub makes it easy to find all the content you love. Everything in one place at your fingertips with the One Master Remote Control. Find what you want and dive right in.
All your devices, connected in seconds and in simpler ways.
*Compatible devices only.'
With AirPlay 2 built in, you can effortlessly play movies, shows, music and photos on The Serif right from your Apple devices to the big screen.
*AirPlay 2 functionality is available on compatible 2020 and later Samsung smart TVs. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. ***AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
QLED works with SmartThings to put you in control of your smart home. QLED connects with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.
*Requires installation of SmartThings app on compatible mobile device. **Requires an internet connection. ***Subject to device compatibility. Samsung SmartThings compatible devices may vary by region.
All it takes is a tap
Whatever you are watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
*Subject to device compatibility. **When using NFC on TV, Bluetooth® on your mobile device will automatically activate. ***This service only works when mobile device is turned on.
See multiple content at the same time
Multi View splits your TV screen in two, putting the content you’re watching on one side while mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.
Catch every word without distractions
Active Voice Amplifier (AVA)
Background noise from your home can disturb your viewing experience. AVA amplifies the voices in the scene so the dialogue is delivered clearly. Watch TV without losing track of the conversation.